Hi I’m Vijay.  I love working with brands. I’ve managed brands for lots of well known companies for almost 20 years like Dove, Bisto, CapitalFM, NME, Shazam, lastminute.com, Castrol and BlackBerry.

Over the last 10 years, I’ve learnt to love digital and how it has opened up our world.

The space within which I operate


I’ve discovered that content is key to all great brands.  The content must be engaging, interactive and relevant.  It has to be entertainment.

If you can figure out how brand, digital and entertainment overlap, you’re onto a winner!