So the support for Madonna was a French DJ called Martin Solveig.  The fella has a Facebook community of 500k.  How?  Well, a lot has to do with his popularity as a DJ but also he does a smart job of managing his Facebook community.

Saw him take a picture of the crowd at the end of his warm-up last night and within minutes he had posted it to his Facebook page.  Makes interesting engagement for folk who attended.

What’s the insight?  Always think about content and get anything that is unique and relevant.  Not many people can stand on the stage and take a photo besides a performing artist and you can’t help yourself if you were there.

Just a thought.