Think about it? With our first pure digital news’paper’ here what’s important?

Well content is still king. We still need to source the stories, write and edit them.

Clearly how we source changes. Social media will help media find new stuff and social media monitors will help trend what’s important.

Content format changes from words and pictures to video, interactive graphic and more to come.

After content comes distribution. So as print declines, the content has to be delivered by mobile, smartphone, tablet and others. Not to mention the power of social as a distribution tool.

But here’s the new piece: UI and UXR.

Yep, tomorrow editors will need to become expert this as this will be the equivalent of numbers of pages read.

Interesting capability challenges ahead. Website managers need to edit and then editors will become nervous.

Posted by Vijay: still taking the brand medicine