Are all the cities in the UK truly distinctive? Or are they all much of a muchness? Is it possible to genuinely and meaningfully create a brand positioning for all the cities of our wonderful isle?

Caught up with an old friend today who is doing just that. Can’t spill the beans but I say this.

Imagine if someone could give you a unique & compelling reason to visit a city in England?

What would it take? Do you see yourself being inspired to visit Hull or Wakefield for a weekend break?

Bit of a change from Madrid, Paris or Prague.

How do you see the city brands of England? Is it London, Birmingham, Manchester, Leeds, Liverpool or London plus or a different paradigm?

Individual cities or groups of cities into bands? Answers on postcard please.