Although Internet penetration is almost 85% in the UK its not quite the same in BRIC countries with it being:

– 38% in Brazil

– 43 in Russia

– and only 7% in India!

– and around 30% in China

and yet these countries have seen massive growth in their Facebook numbers:

– China – 90%

– Brazil & Russia – 50%

– India – 40%

So the only way is up.  In the West, Facebook penetration is beginning to max out but in BRIC, in the words of Mary Carpenter, ‘we’ve only just begun’.