Nice Friday warm feeling reading about the American tennis player who has found fame with English cricket fans.  The lady who uses the twitter tag @the ashes is coming up in search on twitter.

She has moved from 300 to 6000 followers in no time at all.  Many brands I know would love that.

So think about branding and your twitter name from an external perspective.

Think about how consumers will search on twitter.

Wonder if a beer brand gets followers looking for Beckham?