Just talking to someone about an iconic British brand that is beginning to see great international growth.  The challenge is that the business thinks retail.

The business also thinks supply chain and distribution.

All pretty important when you need to get the right of product to the right place at the right time.  There’s always a tough supply chain manager around who ensures this.

And that is often the first person put into place.  So who ensures the story is managed with the same diligence and precision as the supply chain?

And to sell, stories need to come before products.  Albeit intrinsically linked.

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